Performance
marketing

Problem

VK Drink and Drive  is a premium transportation service located in Sofia –  a vibrant city known for its lively nightlife, with numerous clubs and restaurants. Their mission is to provide safe and convenient transportation options for people who wish to enjoy their evening responsibly without worrying about drinking and driving. Despite a quality service offering, VK Drink and Drive faced stiff competition from other similar services in the city, making it challenging to stand out in the crowded market.

Differentiation: The main challenge for VK Drink and Drive was to differentiate itself from the competitors in a market filled with options for partygoers.

Differentiation: The main challenge for VK Drink and Drive was to differentiate itself from the competitors in a market filled with options for partygoers.

Brand Visibility: They needed a strategy to increase brand visibility and attract more customers, ultimately leading to the growth of their business.

Brand Visibility: They needed a strategy to increase brand visibility and attract more customers, ultimately leading to the growth of their business.

Website Development: In addition to designing a beautiful website, we needed to ensure it was highly functional and user-friendly. This included implementing responsive design, creating a seamless user experience, and optimizing for performance.

Website Development:
In addition to designing a beautiful website, we needed to ensure it was highly functional and user-friendly. This included implementing responsive design, creating a seamless user experience, and optimizing for performance.

Solution

Our approach included a combination of digital marketing techniques designed to boost their online presence and create a compelling brand image.

Pay-Per-Click (PPC) Advertising: We created and managed a strategic PPC campaign, focusing on high-converting keywords to drive traffic and inquiries. This approach allowed us to maximize ROI while attracting potential customers actively searching for such services.

Pay-Per-Click (PPC) Advertising: We created and managed a strategic PPC campaign, focusing on high-converting keywords to drive traffic and inquiries. This approach allowed us to maximize ROI while attracting potential customers actively searching for such services.

Call-Only Ad Campaign: In our pay-per-click (PPC) advertising efforts, we launched call-only ad campaigns that prominently displayed the phone number.  This strategic move was specifically geared towards simplifying and expediting conversions, especially during nighttime hours. These ads were strategically targeted to reach users searching for transportation services in the local area. When users clicked on the ads from their mobile devices, they were immediately connected to “Drink and Drive” via a direct call.

Call-Only Ad Campaign: In our pay-per-click (PPC) advertising efforts, we launched call-only ad campaigns that prominently displayed the phone number.  This strategic move was specifically geared towards simplifying and expediting conversions, especially during nighttime hours. These ads were strategically targeted to reach users searching for transportation services in the local area. When users clicked on the ads from their mobile devices, they were immediately connected to “Drink and Drive” via a direct call.

Search Engine Optimization (SEO): We optimized VK Drink and Drive website for relevant keywords and local search, ensuring that it would appear prominently in search engine results when potential customers were looking for transportation services in the area.

Search Engine Optimization (SEO): We optimized VK Drink and Drive website for relevant keywords and local search, ensuring that it would appear prominently in search engine results when potential customers were looking for transportation services in the area.

Result

Within just four months of our collaboration, VK Drink and Drive experienced remarkable growth in their business and due to the overwhelming success of our performance marketing efforts, VK Drink and Drive increased their advertising budget by an astounding 300%, allowing for even greater brand promotion and expansion.

Significant Increase in Inquiries: The number of inquiries and bookings surged, with a noticeable increase in customer interest.

Significant Increase in Inquiries: The number of inquiries and bookings surged, with a noticeable increase in customer interest.

Enhanced Brand Visibility: VK Drink and Drive began to dominate the search engine results, effectively standing out among competitors.

Enhanced Brand Visibility: VK Drink and Drive began to dominate the search engine results, effectively standing out among competitors.

Revenue Growth: The boost in inquiries and engagements translated directly into a substantial increase in revenue for the client.

Revenue Growth: The boost in inquiries and engagements translated directly into a substantial increase in revenue for the client.

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Yavor

Studio Proconcept